Effective online advertising is critical to maximizing your home's online exposure. Buyers utilize the internet to search for homes. Across any and all devices, buyers are turning to online websites and resources to gain insight into homes for sale.

 

Almost all real estate agents will use the MLS (Multiple Listing Service) to syndicate your home's information online. Through the MLS, your property will be presented on numerous websites including Zillow, Trulia, Realtor.com, Homes.com, and Frontdoor.com, among other highly-visited real estate networks.

We go the extra mile to optimize and configure all of the information and marketing materials that appear online. Each website that the MLS syndicates to has numerous tools to showcase your home in its best light. Enhancements include optimizing the property photos to be the highest resolution, tailoring property descriptions, checking that all links and captions are completed, and adding information to listing details pages to ensure essential criteria that a discerning buyer would need are available. 

To generate demand for your home, we also craft Facebook posts promoting your property and then advertise those sponsored posts out to a large target audience. These posts create additional traffic and impressions for your home, increasing the interest and exposure. Social media is doubly effective due to its viral nature, eliciting buyers and their friends to share your home with people they know.

We use software behind the scenes to tailor our social media advertising and messaging. Everything we do on the social media front is custom, built in-house, and tailored to your property.

Clients benefit by having their home presented at its best in front of the largest audience possible, increasing the opportunities for acceptable and competing offers.

 


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